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Description

Description

The big stories

Coca-Cola Energy takes on Red Bull and Monster to offer a more flavour-led energy drink while more consumers choose reusable bottles over bottled water. Meanwhile, the thriving performance energy drink market welcomes another big brand entry: Gatorade.


In the next two years

Tiredness is endemic around the world and caffeinated sparkling waters can find success where energy drinks have not. As energy-boosting and gut-health drinks become easier to find, more drinks will offer eye health benefits, while the budding performance energy sector will offer protein-rich recipes.


In five years and beyond

Gel water has the capacity to succeed as an alternative functional hydration product. DNA-testing will be embraced by the sports drink market to offer consumers formulations which are designed to meet their unique nutritional needs. And deteriorating public water infrastructures may cause people to reconsider bottled water.

Global Annual Review: what's new and what's next for the water, sports and energy drink market.

Alex Beckett, Associate Director - Mintel Food & Drink

THE BIG STORIES

  • Coca-Cola brings its big brand power into energy drinks
  • The plastic pollution problem prompts more people to choose reusable bottles
  • China's exercise and fitness boom is good news for sports and energy drink sales

IN THE NEXT TWO YEARS

  • Caffeine will premiumise sparkling waters (and grab share from energy drinks)
  • Eye health is a functional health area to watch
  • Performance energy drinks will develop with added protein

IN FIVE YEARS AND BEYOND

KEY MARKET DATA

What's included

What's included

Table of contents

Table of contents

  1. THE BIG STORIES

    • Coca-Cola brings its big brand power into energy drinks
    • The plastic pollution problem prompts more people to choose reusable bottles
    • [Graph] France and Germany: 'Due to environmental concerns, I'm drinking less bottled water compared to a year ago,' by age, 2019
    • [Graph] Global: bottled water launches, by package type, 2015-19
    • China's exercise and fitness boom is good news for sports and energy drink sales
  2. in the next two years

    • Caffeine will premiumise sparkling waters (and grab share from energy drinks)
    • Eye health is a functional health area to watch
    • [Graph] Global: functional water launches, by functional claim, 2016-19
    • Performance energy drinks will develop with added protein
    • [Graph] US: health benefits that motivate purchase of nutrition or performance drinks, top 5, December 2018
  3. IN FIVE YEARS AND BEYOND

    • key market data

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