The Future of Water, Sports and Energy Drinks: 2020
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The big stories
Coca-Cola Energy takes on Red Bull and Monster to offer a more flavour-led energy drink while more consumers choose reusable bottles over bottled water. Meanwhile, the thriving performance energy drink market welcomes another big brand entry: Gatorade.
In the next two years
Tiredness is endemic around the world and caffeinated sparkling waters can find success where energy drinks have not. As energy-boosting and gut-health drinks become easier to find, more drinks will offer eye health benefits, while the budding performance energy sector will offer protein-rich recipes.
In five years and beyond
Gel water has the capacity to succeed as an alternative functional hydration product. DNA-testing will be embraced by the sports drink market to offer consumers formulations which are designed to meet their unique nutritional needs. And deteriorating public water infrastructures may cause people to reconsider bottled water.
Global Annual Review: what's new and what's next for the water, sports and energy drink market.
Alex Beckett, Associate Director - Mintel Food & Drink
THE BIG STORIES
IN THE NEXT TWO YEARS
IN FIVE YEARS AND BEYOND
KEY MARKET DATA
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