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The Future of Water, Sports & Energy Drinks: 2019

Global Annual Review: what's now and what's next for the water, sports and energy drinks markets.

Alex Beckett, Associate Director - Mintel Food & Drink

THE BIG STORIES

  • The discovery of microplastics threatens the trusted image of bottled water
  • Coca-Cola strengthens its focus on sports and energy drinks with BodyArmor and (TBC) Coca-Cola Energy
  • Bottled water commits to recycling targets, as PepsiCo makes reusable bottles a more customisable option

IN THE NEXT TWO YEARS

  • Flavoured water brands will be more transparent about ingredients
  • Relaxing benefits will be promised in waters and energy drinks
  • Traditional medicines will inspire energy drink flavours for parents – a frequent user group of energy drinks

IN FIVE YEARS AND BEYOND

KEY MARKET DATA

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Table of contents

  1. The Big STories

    • The discovery of microplastics threatens the trusted image of bottled water
    • [Graph] Selected European markets: 'Bottled water should be 100% free of plastic particles (eg microplastics)', 2018
    • Coca-Cola strengthens its focus on sports and energy drinks with BodyArmor and (TBC) Coca-Cola Energy
    • Bottled water commits to recycling targets, as PepsiCo makes reusable bottles a more customisable option
  2. IN THE NEXT TWO YEARS

    • Flavoured water brands will be more transparent about ingredients
    • [Graph] Selected European countries: 'The flavour of flavoured water should come from a small amount of natural juice rather than more processed ingredients,' 2018
    • Relaxing benefits will be promised in waters and energy drinks
    • Traditional medicines will inspire energy drink flavours for parents – a frequent user group of energy drinks
  3. in five years and beyond

    • key market data

      • [Graph] Global: sports drinks, retail market volume consumption per capita, 2018 (est)

    The Future of Water, Sports & Energy Drinks: 2019

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