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Global Annual Review: what's now and what's next for the water, sports and energy drinks markets.

Alex Beckett, Associate Director - Mintel Food & Drink

What's included

What's included

Table of contents

Table of contents

  1. The Big STories

    • The discovery of microplastics threatens the trusted image of bottled water
    • [Graph] Selected European markets: 'Bottled water should be 100% free of plastic particles (eg microplastics)', 2018
    • Coca-Cola strengthens its focus on sports and energy drinks with BodyArmor and (TBC) Coca-Cola Energy
    • Bottled water commits to recycling targets, as PepsiCo makes reusable bottles a more customisable option

    • Flavoured water brands will be more transparent about ingredients
    • [Graph] Selected European countries: 'The flavour of flavoured water should come from a small amount of natural juice rather than more processed ingredients,' 2018
    • Relaxing benefits will be promised in waters and energy drinks
    • Traditional medicines will inspire energy drink flavours for parents – a frequent user group of energy drinks
  3. in five years and beyond

    • key market data

      • [Graph] Global: sports drinks, retail market volume consumption per capita, 2018 (est)

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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    • Brand/Company

      Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

    • Data

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    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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