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The Future of Water, Sports & Energy Drinks: 2020

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the The Future of Water, Sports and Energy Drinks market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • The refillable bottle revolution gains pace
  • Performance energy drinks and added protein
  • Coca-Cola's game-changing arrival in energy drinks

The big stories

Coca-Cola Energy takes on Red Bull and Monster to offer a more flavour-led energy drink while more consumers choose reusable bottles over bottled water. Meanwhile, the thriving performance energy drink market welcomes another big brand entry: Gatorade.

In the next two years

Tiredness is endemic around the world and caffeinated sparkling waters can find success where energy drinks have not. As energy-boosting and gut-health drinks become easier to find, more drinks will offer eye health benefits, while the budding performance energy sector will offer protein-rich recipes.

In five years and beyond

Gel water has the capacity to succeed as an alternative functional hydration product. DNA-testing will be embraced by the sports drink market to offer consumers formulations which are designed to meet their unique nutritional needs. And deteriorating public water infrastructures may cause people to reconsider bottled water.

Expert analysis from a specialist in the field

Written by Alex Beckett, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Red Bull and Monster Energy have long dominated the global energy drinks market but a new competitor arrived in 2019 with potential to grab share from both. Coca-Cola Energy is the first branded energy drink from the beverage giant. It launched across Europe in 2019, before a planned US roll-out in 2020. It has already notched £4m in UK sales after just six months, according to press. Alex Beckett
Food & Drink Analyst


What's included

What's included

Table of contents

Table of contents


    • Coca-Cola brings its big brand power into energy drinks
    • The plastic pollution problem prompts more people to choose reusable bottles
    • [Graph] France and Germany: 'Due to environmental concerns, I'm drinking less bottled water compared to a year ago,' by age, 2019
    • [Graph] Global: bottled water launches, by package type, 2015-19
    • China's exercise and fitness boom is good news for sports and energy drink sales
  2. in the next two years

    • Caffeine will premiumise sparkling waters (and grab share from energy drinks)
    • Eye health is a functional health area to watch
    • [Graph] Global: functional water launches, by functional claim, 2016-19
    • Performance energy drinks will develop with added protein
    • [Graph] US: health benefits that motivate purchase of nutrition or performance drinks, top 5, December 2018

    • key market data

      About the report

      This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

      • The Consumer

        What They Want. Why They Want It.

      • The Competitors

        Who’s Winning. How To Stay Ahead.

      • The Market

        Size, Segments, Shares And Forecasts: How It All Adds Up.

      • The Innovations

        New Ideas. New Products. New Potential.

      • The Opportunities

        Where The White Space Is. How To Make It Yours.

      • The Trends

        What’s Shaping Demand – Today And Tomorrow.

      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.