The Future of Water, Sports & Energy Drinks: 2019
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Bottled water reacts to reusable bottle trend
- Bottled water is found to contain microplastics
- Coke tightens its grip on sports and energy drinks
What you need to know
The big stories
Plastic pollution continues to tarnish the reputation of bottled water following the reported discovery of microplastic particles in several leading branded waters. Relating to the plastic problem, water brands have reacted to demand for reusable bottles. BodyArmor should see accelerated growth through its deal with Coca-Cola.
In the next two years
Flavoured water brands will be more transparent about using 'natural' flavours, and waters that promote relaxing benefits will cater to the worldwide consumer interest in de-stressing products. In energy drinks, traditional medicinal ingredients will delight the palates and spiritual interests of mature Western users.
In five years and beyond
Having found success in the beauty industry, healing crystals will emerge in luxury bottled water. In enhanced hydration drinks, heightened awareness of electrolytes will see brands trace functional minerals back to named oceans. Energy drink giants will expand into less developed markets by prioritising sachets over cans.
Expert analysis from a specialist in the field
Written by Alex Beckett, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The reported discovery of microplastic particles in bottled water in early 2018 cast doubt on the pure credentials of some of the category's biggest players. While the study's methodology was disputed, there is no doubt that consumers expect bottled water to be plastic-free.
Associate Director - Mintel Food & Drink
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