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Description

Description

The big stories

Spirits brands have used natural touchpoints to tell a 'better for you' story which triggers permissibility. Meanwhile, craft spirits have continued to evolve and redefine premium. Also as younger Europeans reduce consumption, spirits and wine brands have responded with lower ABV (Alcohol by Volume) options.


In the next two years

Sustainability was already on the agenda but will become more of a deal-breaker as concerns rise over climate change. Also, the 'East meets West' flavour trend will expand to spirits with spicy botanicals. Finally, the trend for moderating alcohol will see European drinkers seek more low-ABV and non-alcoholic options.


In five years and beyond

The trend for moderation of alcohol will spread to younger mainstream consumers in the US and beyond. Concerns over a warming climate will prompt brands to deploy plans to future-proof their supply chains eg, recreating the molecular profile of wine. Finally, spirits brands will perfect using tech to create new products.

A breakdown of what's to come

  • Natural touch-points say 'better for you'
  • Craft spirits continue to evolve
  • Lower ABV as the new normal
  • Sustainability but with an early pay-off
  • No and low alcohol to reinvent relaxation
  • 'East meets West' shows in spirits

What's included

What's included

Table of contents

Table of contents

  1. the big stories

    • Natural touch-points say 'better for you'
    • [Graph] Global: proportion of total wine launches making an organic claim, by top 6 biggest wine markets, Dec 2018 - Nov 2019
    • Craft spirits continue to evolve
    • Lower ABV as the new normal
    • [Graph] Global: lower-ABV wine launches (5-9.5% ABV), as proportion of total launches, Mat Q4 2018 - Q4 2019
  2. the next two years

    • Sustainability but with an early pay-off
    • [Graph] UK: reasons for buying sustainable food and drink, consumers aged 25-34, 2019
    • No and low alcohol to reinvent relaxation
    • [Graph] Global: alcohol-free beer launches by market, moving annual, Oct 2016-Sep 2019
    • 'East meets West' shows in spirits
  3. the next five years

    • [Graph] US: alcohol consumption in-home and away-from-home, vs previous year, 2019
  4. key market data

    • [Graph] Global: still wine & sparkling wines, retail volume consumption per capita (population), est 2019
    • [Graph] Global: Spirits, retail volume consumption per capita (population), est 2019

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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