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The Future of Wine and Spirits

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the The Future of Wine and Spirits market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • Natural touchpoints say 'better for you'
  • Craft spirits continue to evolve
  • Lower ABV as the new normal

The big stories

Spirits brands have used natural touchpoints to tell a 'better for you' story which triggers permissibility. Meanwhile, craft spirits have continued to evolve and redefine premium. Also as younger Europeans reduce consumption, spirits and wine brands have responded with lower ABV (Alcohol by Volume) options.

In the next two years

Sustainability was already on the agenda but will become more of a deal-breaker as concerns rise over climate change. Also, the 'East meets West' flavour trend will expand to spirits with spicy botanicals. Finally, the trend for moderating alcohol will see European drinkers seek more low-ABV and non-alcoholic options.

In five years and beyond

The trend for moderation of alcohol will spread to younger mainstream consumers in the US and beyond. Concerns over a warming climate will prompt brands to deploy plans to future-proof their supply chains eg, recreating the molecular profile of wine. Finally, spirits brands will perfect using tech to create new products.

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Expert analysis from a specialist in the field

Written by Martin Pasco, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Health-conscious consumers will hold back on products perceived as indulgent including alcohol. This has meant spirits and wine brands flagging natural touch-points which offer a health halo eg, free-from additives, natural botanicals, ingredients with provenance, organic ingredients or minimal processing. These touch-points will give the drinker permission to indulge Martin Pasco
Food & Drink Analyst


What's included

What's included

Table of contents

Table of contents

  1. the big stories

    • Natural touch-points say 'better for you'
    • [Graph] Global: proportion of total wine launches making an organic claim, by top 6 biggest wine markets, Dec 2018 - Nov 2019
    • Craft spirits continue to evolve
    • Lower ABV as the new normal
    • [Graph] Global: lower-ABV wine launches (5-9.5% ABV), as proportion of total launches, Mat Q4 2018 - Q4 2019
  2. the next two years

    • Sustainability but with an early pay-off
    • [Graph] UK: reasons for buying sustainable food and drink, consumers aged 25-34, 2019
    • No and low alcohol to reinvent relaxation
    • [Graph] Global: alcohol-free beer launches by market, moving annual, Oct 2016-Sep 2019
    • 'East meets West' shows in spirits
  3. the next five years

    • [Graph] US: alcohol consumption in-home and away-from-home, vs previous year, 2019
  4. key market data

    • [Graph] Global: still wine & sparkling wines, retail volume consumption per capita (population), est 2019
    • [Graph] Global: Spirits, retail volume consumption per capita (population), est 2019

About the report

This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

  • The Consumer

    What They Want. Why They Want It.

  • The Competitors

    Who’s Winning. How To Stay Ahead.

  • The Market

    Size, Segments, Shares And Forecasts: How It All Adds Up.

  • The Innovations

    New Ideas. New Products. New Potential.

  • The Opportunities

    Where The White Space Is. How To Make It Yours.

  • The Trends

    What’s Shaping Demand – Today And Tomorrow.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.