The Future of Yogurt and Desserts: 2020
£ 1,995.00 (Excl.Tax)Excl. Tax Buy Now
The big stories
Responding to consumers' demand for less dairy, brands now offer plant-based variants under their dairy masterbrand. Yogurt brands are also committed to improve the health of the planet. To stay relevant, brands of dairy yogurt need to update their health messages and nurture parents' belief that yogurt is important in a child's diet.
In the next two years
Brands must encourage consumers in mature markets to eat yogurt in a healthier way. In developing yogurt markets, brands can maximise yogurt's positive impact on consumers' health and local economies. To appeal to the next generation, dessert brands need to deliver 'honest' indulgence and shareable experience.
In five years and beyond
There will be widespread adoption of lab-created ingredients, including milk and vanilla. Gut-brain health will offer opportunities for probiotic yogurts. Dairy manufacturers will have to encourage and recognise female workers' contributions to the industry.
Global Annual Review: what's now and what's next for the yogurt and desserts market.
Caroline Roux, Global Food & Drink Analyst
THE BIG STORIES
IN THE NEXT TWO YEARS
IN FIVE YEARS AND BEYOND
KEY MARKET DATA
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.