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The Future of Yogurt and Desserts: 2020

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the The Future of Yogurt and Desserts market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • Betting on flexitarians
  • Fine-tuning health messages
  • On a green mission

The big stories

Responding to consumers' demand for less dairy, brands now offer plant-based variants under their dairy masterbrand. Yogurt brands are also committed to improve the health of the planet. To stay relevant, brands of dairy yogurt need to update their health messages and nurture parents' belief that yogurt is important in a child's diet.

In the next two years

Brands must encourage consumers in mature markets to eat yogurt in a healthier way. In developing yogurt markets, brands can maximise yogurt's positive impact on consumers' health and local economies. To appeal to the next generation, dessert brands need to deliver 'honest' indulgence and shareable experience.

In five years and beyond

There will be widespread adoption of lab-created ingredients, including milk and vanilla. Gut-brain health will offer opportunities for probiotic yogurts. Dairy manufacturers will have to encourage and recognise female workers' contributions to the industry.

Expert analysis from a specialist in the field

Written by Caroline Roux, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

In 2019, world-known brands (eg Activia, Yoplait and Siggi's), added plant-based variants to their existing range of dairy yogurts and desserts. By doing so, brands of dairy yogurt are turning consumers' demand for less dairy into an opportunity. Brand extension into the plant-based space demonstrates that brands trust consumers' knowledge of the different types of milk (including plant-based ones), and their respective benefits. Brands have yet to develop blends of plant-based and dairy milk-based yogurt, unlike milk brands. Caroline Roux
Global Food & Drink Analyst


What's included

What's included

Table of contents

Table of contents

  1. the big stories

    • Betting on flexitarians
    • [Graph] Global: new dairy/plant-based spoonable yogurts, top claims, 2019
    • Fine-tuning health messages
    • On a green mission
  2. in the next two years

    • Unlock healthy usages and new needstates
    • Proudly 'made in' here
    • Honest indulgence for Gen Z
  3. in five years and beyond

    • key market data

      • [Graph] Global: new spoonable yogurt and desserts*, per top 10 markets, 2019
      • [Graph] Global: new spoonable yogurt and desserts, per subcategory, 2019
      • [Graph] Global: new spoonable yogurt and desserts, per subcategory, branded vs private label, 2019
      • [Graph] Global: new desserts, per subcategory, per select claims, 2019

    About the report

    This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

    • The Consumer

      What They Want. Why They Want It.

    • The Competitors

      Who’s Winning. How To Stay Ahead.

    • The Market

      Size, Segments, Shares And Forecasts: How It All Adds Up.

    • The Innovations

      New Ideas. New Products. New Potential.

    • The Opportunities

      Where The White Space Is. How To Make It Yours.

    • The Trends

      What’s Shaping Demand – Today And Tomorrow.

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.