The Generation X BPC Consumer - UK - February 2019
“The industry’s focus on anti-ageing messaging towards anyone over the age of 40 has left Generation X feeling misunderstood. Ageing is still considered a future problem for many of these consumers, while their more pressing needs for convenience and personalised options are ignored. Mass brands retain the trust of Generation X, but they are beginning to feel pushed out by the retail experience and its focus on Millennials.”
– Alex Fisher, Senior Beauty Analyst
This Report looks at the following areas:
- Keep convenience in mind
- Separate from seniors
- Rooted in familiarity
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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