The Generation Z BPC Consumer - UK - August 2019
Covered in this report
Throughout this report, references to ‘BPC and grooming products’ denote items from the following categories:
- Facial skincare
- Fragrances (including body sprays)
- Shaving and hair removal products
- Hand and body products, including skincare
- Colour cosmetics
- Hair styling products
- Hair colourants
“Generation Z are defining their own parameters of beauty and are not looking for external validations for their appearance. Self-expression is essential to this group, who are already involved in their BPC routines at a young age and buying their own products. Whilst much is speculated about the influence of bloggers, Gen Z are much more likely to trust their peers and family, pointing to their being mini-influencers in their own right. When it comes to BPC, ethical considerations are essential to this demographic, who are willing to leave a brand they think is unethical altogether, even calling it out on social media.”
– Roshida Khanom, Category Director BPC
This Report looks at the following areas:
- Gen Z are driven by ethics
- Rejection of traditional norms
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.