The Gig Economy - US - January 2020
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This report examines consumer attitudes and behaviors toward the so-called “gig” economy, which is characterized by employment that is less permanent and on more of an ad hoc basis. Individuals may interface with the brands that comprise the gig economy as either a customer, an employee, or both, and it seems very likely that the future of labor in the US will bring with it a larger emphasis on this type of work.
"Working multiple jobs to bring in extra income is nothing new – just ask a substitute schoolteacher, bartender, or photographer. But in today’s economy, the proliferation of multiple “unicorn” tech startups has changed the landscape of our on-demand society, offering more options not only as a consumer, but as a worker for apps like Uber or Postmates."
-Chris Shadle, Financial Services Analyst
This Report looks at the following areas:
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