The Green BPC Consumer - UK - February 2020
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The green BPC market has expanded in recent years; brands are innovating and more choice has encouraged consumers to make sustainable beauty and grooming switches. In the last year, 54% of adults in the UK have bought eco-friendly BPC products, and although this means that green penetration is relatively high, it also means that there is room for growth.
“Demand for green BPC is strong, and brands are responding with increased NPD, but there is still room for growth, as consumers still show a preference for regular beauty and grooming products. More education is needed, and proof that products are more sustainable than others on the market may be needed to give eco-claims more credibility. In addition, consumers are looking beyond packaging, which will see brands under pressure to consider their eco-ethical practices down to the ingredient and supply chain level.”
– Samantha Dover, Senior Beauty and Personal Care Analyst
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