The Green Consumer - UK - March 2014
“Green consumer habits have become increasingly driven by the financial advantages they bring to the consumer. However, consumers have also come to expect a high level of environmental and ethical integrity from the brands they patronize, despite the fact that they are often unprepared to pay more for the benefits.”
– Jack Duckett, Lifestyles Analyst
Some questions answered in this report include:
- How can consumers be encouraged to recycle more?
- Is there impetus on manufacturers to be ethical?
- To what extent can financial benefits drive green habits?
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