The Green Household Care Consumer - UK - May 2019
Covered in this report
This report focuses on how environmental considerations influence the usage and purchase of household care products, which include:
- Fabric care
- Dishwashing products
- Hard surface care
- Toilet care
- Air care
- Household paper products (toilet tissue, kitchen roll, facial tissues)
- Cleaning equipment
Throughout this report the terms “environmentally friendly” and “eco-friendly” are used interchangeably to denote products that are designed to be less harmful for the environment (eg from brands such as Ecover and Method).
This report also refers to ‘regular cleaning products’, which are defined as those that do not claim to be eco-friendly
“The current direction of travel indicates a promising future for eco-friendly household care. However, there is still more that can be done to make it truly mainstream. There remains confusion over what brands mean by ‘eco-friendly’, suggesting that brands in this space can do more to educate and inform people about what their proposition entails, while brands in the eco-friendly space can look to take ownership of germ-removal and the saving of water through the exploration of probiotics as well as waterless and rinse-free formulations.”
– Richard Hopping, Senior Brand and Household Analyst
This report will look at the following areas:
- Confusion over what eco-friendly means offers an opportunity
- Developing new areas of eco-friendly expertise
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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