The Hispanic Blue Collar Consumer - US - May 2010
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Hispanics are the largest minority group in the US and the second major ethnicity among blue collar workers. Hispanic blue collars are usually foreign-born, Spanish-dominant, have lower educational attainment and consequently lower income than non-Hispanic blue collars. They are also a fast-growing population, mainly because of their high birth rate. This is reflected in a higher spending on apparel, footwear, groceries, kids’ products and utilities. Cultural factors play a major role in their lives, affecting their purchasing behavior and the way they respond to marketing efforts. It is essential for marketers to understand this demographic group and the cultural influences in order to effectively reach them with culturally relevant messages.
Readers of this report will learn:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.