The Hispanic Grocery Cart - US - September 2010
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Hispanic consumers spend more per year on groceries than any other ethnic group and their purchasing power of $951 billion exceeds that of any other U.S. minority. Yet, grocery advertising targeted specifically to the Hispanic consumer is sparse, especially to Spanish-speakers, who would like to make informed purchasing decisions in their own language so they can enjoy the grocery shopping experience to its full extent. Hispanics have a rich culinary tradition that calls for a variety of ingredients, leaving the door of opportunity open for a vast range of products to capture the attention of Hispanic shoppers. As more and more Hispanics acculturate, they are also on the lookout for convenience, making prepared, shelf-stable and frozen foods more desirable and in need of advertising to the Hispanic consumer.
Readers of this report will learn what Hispanics are putting in their grocery carts and how to compel the Hispanic consumer to purchase more of their products. This report provides analysis of Mintel’s exclusive consumer research and the cultural factors that can help enterprises understand these figures and develop their marketing strategies accordingly. Key topics include:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.