The Hispanic Retail Report: Household, Electronics, Apparel, Grocery and Personal Care - US - March 2011
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Fashion-conscious, cell phone-savvy, and with a love for food, Hispanics are the ideal consumer segment for almost any retail sector. As the economy recovers from the recent recession, Hispanics’ expenditures on food and beverages, apparel, footwear, housing and transportation continue to grow. In fact, Hispanics spend a greater proportion of their income on groceries, apparel and footwear than non-Hispanics do. As the largest U.S. minority and a purchasing power projected to reach $1.4 trillion by 2013, Hispanics are an indispensable consumer group for all types of retailers, now and in the future.
In this report, marketers will gain insights into how to engage the Hispanic consumer linguistically, culturally and emotionally. Topics discussed include:
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