The Holiday Planning and Booking Process - UK - June 2016
”Mobile bookings are on the increase. More holidaymakers feel comfortable using their smartphone due to larger screen sizes and travel brands improving their app and mobile web functionality. Over time, both the smartphone and the smart TV should play a greater role in the holiday planning and booking process, making it a more mobile and social experience.”
– Fergal McGivney, Travel Analyst
This report examines the following areas:
- Increasing mobile use in the research process
- Mobile bookings are on an upward trend
- Using immersive video in the research process
- Smart TV apps proving relatively popular at this early stage
Consumers are feeling relatively confident despite political unrest, terrorist attacks and air traffic controller strikes overseas. Both domestic and overseas holidays grew in 2015, and low airfares should lead to a good year going forward.
This Report examines the behaviours and attitudes of British adults concerning how they research and book leisure holidays, both in the UK and abroad. A holiday must constitute at least one overnight stay. The business travel market is not reviewed in this Report.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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