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“COVID-19 will inflict severe damage to the out-of-home leisure industry over the next few years, whilst sectors that were already struggling, such as nightclubs, may never fully recover. However the crisis will also prove to be the catalyst for the launch and development of more digital services that allow consumers to replicate out-of-home experiences in the comfort and safety of their own homes.
Crucially, the underlying consumer trend towards valuing experiences over possessions means that the sector will eventually regain lost ground, even if the brands and the formats are very different to the pre-COVID world.”
–    Paul Davies, Category Director – Leisure, Foodservice, Travel and B2B Research – 24 June 2020

This report will look at the following areas:

  • The impact of COVID-19 on the out-of-home leisure market.
  • How consumers’ leisure habits will change in the short, medium and long term.
  • How a COVID-19 recession will reshape the out-of-home leisure market.
  • What lessons UK leisure operators can learn from post COVID-19 developments in other regions.

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Markets covered in this Report
        • Executive Summary

            • Short, medium and long-term impact on the industry
              • Figure 1: Expected impact of COVID-19 on out-of-home leisure and gambling, short, medium and long-term, 24 June 2020
            • Opportunities and threats
              • Leisure takes a backseat
                • Figure 2: Anticipated expenditure on leisure/entertainment over the next month compared to usual spending habits, 16 April – 3 June 2020
              • Recovery may be too slow for many venues
                • Underlying demand for experiences will remain strong
                  • Impact on the out-of-home leisure market
                    • Out-of-home leisure to bear the brunt in 2020
                      • Figure 3: Forecasted value of the UK out-of-home leisure market, excluding foodservice and gambling, (adjusted for COVID-19 on 24 June 2020), 2014-24
                    • Impact on the gambling market
                      • Remote resilience limits overall losses within the gambling sector
                        • Overall gambling expenditure
                          • Figure 4: Forecasted value of consumer expenditure on gambling, online and offline, (adjusted for COVID-19 on 24 June 2020), 2014/15-2024/25*
                        • Retail gambling expenditure
                          • Figure 5: Forecast of consumer expenditure on retail gambling (adjusted for COVID-19), 2014/15-2024/25*
                        • Online gambling expenditure
                          • Figure 6: Forecast of consumer expenditure on gambling online (adjusted for COVID-19), 2014/15-2024/25*
                        • Youth unemployment presents a major threat to both leisure and gambling operators
                          • How a COVID-19 recession will reshape out-of-home leisure and gambling
                            • Leisure spending can be sustained by escapism
                              • Differentiation beats discounting
                                • COVID-19: UK context
                                • The Impact of COVID-19 on Consumers

                                  • Anxiety levels align with case curve...
                                      • Figure 7: Mintel COVID-19 exposure anxiety index, 28 February – 3 June 2020
                                    • … but consumers remain anxious about their health
                                        • Figure 8: People’s level of concerns about the risk of being exposed to the coronavirus, 28 February – 3 June 2020
                                      • COVID-19 concerns by demographics
                                          • Figure 9: Proportion of consumers showing the highest degree of concern (4 or 5 out of 5) regarding the risk of being exposed to the coronavirus, by age, 28 February – 3 June 2020
                                        • UK begins to soften lockdown measures
                                            • Figure 10: Government COVID-19 lockdown exit strategy, published 11 May 2020
                                          • Lockdown fears moderate
                                              • Figure 11: People’s level of concerns about how the outbreak might affect their lifestyle, 28 February - 3 June
                                            • A bleak outlook for the economy
                                                • Figure 12: Consumer views on the impact of the COVID-19 outbreak on the UK economy and their own finances, 28 May – 3 June 2020
                                              • Consumers cut back outgoings, and add to savings
                                                  • Figure 13: How consumers have been affected or changed their behaviour as a result of the outbreak, 21-28 May 2020
                                                • Household finances hold steady for most
                                                    • Figure 14: changes in financial situation since the start of the COVID-19 outbreak, 21-28 May 2020
                                                  • COVID-19 is yet to meaningfully affect most households’ well-being…
                                                      • Figure 15: The financial well-being index, January 2015-May 2020
                                                    • …but confidence for the year ahead plummets
                                                        • Figure 16: Consumers’ financial confidence for the coming year, May 2020
                                                      • Middle age groups feel particularly vulnerable…
                                                        • …and self-employed respondents show the importance of the COVID-19 support package
                                                        • How COVID-19 Has Already Affected Out-of-Home Leisure

                                                          • Closures and cancellations
                                                            • Leisure takes a backseat
                                                              • Figure 17: Anticipated expenditure on leisure/entertainment over the next month compared to usual spending habits, 16 April – 3 June 2020
                                                          • What Behaviours Will Change in the Short-term

                                                            • Bringing the gym home
                                                              • Figure 18: Exercise locations, research conducted 2-13 March 2020
                                                            • Armchair attractions
                                                              • Betting on esports comes to the fore
                                                              • What Behaviours Will Change in the Medium-term

                                                                • Private and exclusive experiences will be high in demand
                                                                  • The rise of the mainstream boutique
                                                                  • What Behaviours Will Change in the Long-term

                                                                    • Tiered gym subscriptions
                                                                      • Superfans present a lucrative opportunity for live entertainment sector
                                                                      • What We Can Learn from Previous Slowdowns

                                                                        • Experience-led sectors often remain resilient
                                                                          • Figure 25: UK leisure and entertainment market value, 2007-12
                                                                        • Differentiation beats discounting
                                                                        • Lessons from Other Regions

                                                                          • Crowds won’t flock back straight away
                                                                            • Allocated time slots will come into play

                                                                            About the report

                                                                            This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                            • The Consumer

                                                                              What They Want. Why They Want It.

                                                                            • The Competitors

                                                                              Who’s Winning. How To Stay Ahead.

                                                                            • The Market

                                                                              Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                            • The Innovations

                                                                              New Ideas. New Products. New Potential.

                                                                            • The Opportunities

                                                                              Where The White Space Is. How To Make It Yours.

                                                                            • The Trends

                                                                              What’s Shaping Demand – Today And Tomorrow.

                                                                            Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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