The Impact of Social Media on Tourism - International - August 2013
Travel and tourism has always relied on the power of word of mouth to market to travellers, due to the intangible and experiential nature of the product. For much of the 21st century, friends and family provided the main tools for inspiration, planning and organising travel alongside tourism guides and magazines and travel agencies. However, since the turn of the century, the emergence of the Web and later more sophisticated Web 2.0 digital technologies has transformed the end-to-end travel process.
Social media, defined in this report as ‘websites and applications that enable users to create and share content or to participate in social networking’, provides travellers with a gateway to the opinions and recommendations of millions of people, including friends within their social network and like-minded travellers. Social media and travel gel together because of the experiential nature of travel, which is a social activity in itself. Travel requires information, and travellers have a strong desire to share information about their experience.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.