The Importance of Brands in Technology - China - October 2014
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“Chinese consumers are very open to technology, and they are willing to invest in technology products and services. The high proportion of consumer expenditure in technology and communications shows Chinese consumers are very engaged in technology. There is lucrative market potential for all technology brands and that is why both international and domestic companies are well presented in the market.
Despite similar levels of awareness, international and domestic brands are clearly separated in terms of how consumers perceive them. While international brands are genuinely seen as more reputable, domestic brands are considered as more relevant and more affordable. For long-term sustainability and competitiveness, domestic brands should continuously invest in brand building and international brands should dive deeper to understand Chinese consumers’ unique needs and preference.
Brand is a way for consumers to show their lifestyle aspirations, and this is very evident in technology. Brand makes an even stronger impact among people with more income.”
– Can Huang, Senior Research Analyst
This report answers the following key questions:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.