The Insurance Purchase Decision - US - June 2019
Covered in this report
This report covers consumer attitudes toward purchasing life, health, auto, property, homeowners, and renters insurance.
What you need to know
Insurance is often a product bought out of necessity, not want. As such, the consumer relationship with their insurer is not as personal as in other industries, like healthcare. To find new customers, insurers must proactively reach out to consumers before they reach a life-changing event, or before their renewal date comes up.
"Insurance premiums continue to rise, and with consumers’ apathetic attitude toward the industry as a whole, they are mainly hanging on due to the necessity of having a policy. Agents are still considered valuable partners in purchasing across most lines of insurance. As premiums continue to increase and consumers potentially bristle at the thought of having to pay more, insurance companies need to embrace the evolving culture of transparency that younger generations are bringing on."
- Jennifer White Boehm, Associate Director - Financial Services & Automotive
This report looks at the following areas:
- Make time for short-cuts
- Combine the human and the digital
- Use data to be proactive
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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