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The Italian Hotel Sector - February 2019

“It is surprising that in a major hospitality and tourism market such as Italy, larger domestically controlled hotel groups have not emerged, especially given the inherent advantages of domestic operators in the country. There are 65 projects for upmarket hotels, with 9,612 rooms in the active pipeline in Italy. Foreign and domestic hotel groups are planning more luxury hotel development, especially in Italy’s southern regions.”
- Jessica Kelly, Senior Tourism Analyst

This Report looks at the following areas:

  • What has been the recent trend in the performance of Italian hotels?
  • How has Italian hotel capacity evolved in recent years?
  • How is Italian hotel capacity distributed by region?
  • Which are the main Italian hotel groups and what is the nature of their hotel portfolios?
  • How extensive is the presence of foreign hotel chains in Italy and which are the main groups?
  • What are some of the current major hotel development projects in Italy?
  • What are the trends in terms of distribution channels for Italian hotels?
  • How does the regulatory aspect impact hotel development in Italy?

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Table of contents

  1. Introduction

    • Data Sources

      • Overview

          • Spending on travel and tourism
            • Figure 1: Spending on travel & tourism in Italy, 2017 & 2028
            • Figure 2: Tourist arrivals* in Italy, 2013-22
          • Segmentation – Domestic/incoming
            • Figure 3: Domestic tourist arrivals* in Italy, 2013-17
          • Guests by region
              • Figure 4: Guests in serviced accommodation in Italy by province, domestic/foreign breakdown, 2015-16
            • By source market
              • Figure 5: Guests in serviced accommodation in Italy, by source market (%) & % change 2015-16
            • Seasonality
              • Figure 6: Arrivals & overnights in Italian hotels & similar establishments by month during 2017
          • Accommodation Capacity

              • Figure 7: Number of accommodation establishments* in Italy, 2013-22
              • Figure 8: Italy – travel accommodation: market segmentation by volume, 2013-17
              • Figure 9: Tourism accommodation capacity in Italy by category, 2016-17
            • Hotel arrivals
              • Hotel capacity
                • Figure 10: The Italian hotel sector segmented by size (in rooms), 2016-17
              • Moving upmarket
                • Figure 11: Percentage change in hotel capacity by grade & type, 2016-17
              • Hotel capacity by province
                  • Figure 12: Italian hotel capacity by province, 2017
              • Recent Performance

                  • Figure 13: Italian hotel performance& y-o-y % change, January-August 2017-18
                • Milan
                  • New hotels and investments
                    • Figure 14: Hotel performance in Milan, 2016-19
                  • Rome
                    • Figure 15: Hotel performance in Rome, 2016-19
                  • Supply trend
                    • Figure 16: Hotel supply in Rome, 2013-17
                    • Figure 17: Hotel supply in Rome by grade, 2017
                  • Alternative accommodation
                    • Figure 18: Alternative accommodation supply in Rome, 2013 & 2016
                    • Figure 19: Alternative accommodation supply in Rome by type, 2017
                  • Trend in development and transactions
                    • An Iberostar for Rome
                    • Distribution

                        • Figure 20: Booking channel for transient accommodation in Italy, 2015-16
                      • Trend in online bookings
                        • Frustrating online experience
                          • Profile of the digital traveller
                          • Borgo Egnazia – A ‘Transformative’ Luxury Resort

                              • Figure 21: Year-on-year per cent increase in NOI*, 2012-18
                          • Chain Penetration in Italy

                              • Figure 22: Summary of hotel-chain presence in Italy, 2018
                            • Italian hotel chains
                              • Figure 23: The top-10 Italian hotel chains ranked by number of rooms, 2018
                            • Gruppo UNA
                              • Esperienze
                                • unahotels
                                  • unaway
                                    • Valtur
                                      • ITI Hotels
                                        • Starhotels
                                          • Starhotels Collezione
                                            • Starhotels Premium
                                              • Purveyors of Italian culture
                                                • Supporting arts and culture
                                                  • Starhotels’ portfolio
                                                    • Figure 24: Starhotels’ portfolio, 2018
                                                  • Pipeline
                                                    • Loyalty programme tie-ups
                                                      • TH Resorts
                                                        • Figure 25: TH Resorts hotel/resort portfolio, 2018
                                                      • Bluserena
                                                        • Figure 26: Bluserena’s resort portfolio, 2018
                                                      • Aeroviaggi
                                                        • Figure 27: Aeroviaggi’s portfolio of resorts/clubs, 2018
                                                      • Blu Hotels
                                                        • Figure 28: Blu Hotels’ portfolio, 2018
                                                      • iH Hotels
                                                        • Figure 29: iH Hotels’ portfolio by location, 2019
                                                      • JSH
                                                        • Figure 30: JSH’s hotel & resort portfolio, 2018
                                                      • Villa Pamphili – Rome
                                                        • Quark Hotel – Milan
                                                          • Hotel Astoria – Genoa
                                                          • International Hotel Chains

                                                              • Figure 31: International hotel chains in Italy ranked by number of rooms, 2018
                                                            • Best Western
                                                              • AccorHotels
                                                                • Marriott International
                                                                  • Figure 32: Marriott’s Italian portfolio, 2018
                                                                • NH Hotels
                                                                  • Figure 33: NH Hotels’ Italian portfolio by location & property/brand, 2018
                                                                • IHG (InterContinental Hotels Group)
                                                                  • Figure 34: IHG’s Italian portfolio by hotel, brand, locations, number of rooms & meeting space, 2018
                                                                • Hilton
                                                                  • Figure 35: Hilton’s Italian portfolio by location, hotel & brand, 2018
                                                                • B&B
                                                                  • Club Med
                                                                    • Figure 36: Club Med’s Italian resort portfolio, 2014*
                                                                  • Club Med opens in Cefalu
                                                                    • Louvre
                                                                      • Figure 37: Louvre Hotels Group’s Italian hotel portfolio, 2018
                                                                    • Choice Hotels
                                                                      • Figure 38: Choice’s Italian portfolio by brand, 2018
                                                                      • Figure 39: Choice’s Italian portfolio by hotel & location, 2018
                                                                  • What Next?

                                                                      • Domestic chains to consolidate?
                                                                        • Pipeline of new hotel development
                                                                          • Figure 40: Year of expected completion of hotels under development, 2018-20
                                                                        • More luxury development
                                                                          • Starhotels’ push into the south
                                                                            • Forte to expand in Italy
                                                                              • LVMH acquires Belmond
                                                                                • Figure 41: Belmond’s Italian hotel portfolio, 2018

                                                                            The Italian Hotel Sector - February 2019

                                                                            US $377.39 (Excl.Tax)