The Laundry Consumer - UK - December 2013
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- December 2013
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“Both the growth in the number of households and the increase in the total size of the population are important in terms of their potential to drive increased demand for laundry detergents and appliances. Forecast growth rates vary depending on age and lifestage, but perhaps more importantly it is their different laundry habits that need to be understood to maximise the potential for market growth. Existing laundry patterns, what people look for in terms of wash results and their attitudes towards buying clothing all influence potential demand for home laundry products.”
– Richard Caines, Senior Household Care Analyst
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