The Laundry Consumer - UK - November 2012
“Laundry patterns continue to evolve in response to product developments in both appliances and detergents, with a move towards more washing on low temperatures and quicker cycles one of the biggest trends over the last few years. New product marketing will continue to focus on changing the wash patterns of the core laundry consumer (ie mothers), while also attempting to engage more with those who are less interested, including men and younger people.”
– Richard Caines, Senior Household Care Analyst
Some questions answered in this report include:
- What value is there in laundry brands targeting men?
- Can focusing on consumer satisfaction help increase laundry sales?
- How are changing washing patterns transforming the market?
- Do mixed or small wash loads represent a market opportunity?
- What can laundry brands do to improve drying and ironing?
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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