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Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Leisure Outlook - UK market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

The UK’s leisure industry looks set to be significantly impacted by the COVID-19 outbreak as consumers are expected to remain indoors. Brits to stay indoors in the month to January 2020, with participation in most surveyed non-food and drink activities dropping to the lowest levels seen since the previous January.Cinema and theatre attendance remained stable with 43% of consumers attending in January, ranking as the most popular surveyed non-food and drink led leisure activity

Expert analysis from a specialist in the field

Written by Lauren Ryan, a leading analyst in the Leisure sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The coronavirus outbreak presents a catastrophic threat to the sector both in the short- and long term. Meeting Brits in the home can help mitigate losses for some, for example through virtual entertainment and delivery food services. Transparency and flexibility will be welcomed by consumers Lauren Ryan
Leisure Analyst


What's included

What's included

Table of contents

Table of contents

  1. Key Findings

      • COVID-19 will hit the leisure sector hard
        • Winter blues kept Brits inside
          • Cinemas attendance stable
            • Veganuary broke records
              • Bumper festive period for late-night trade
                • Food markets an emerging favourite
                • Market Drivers

                  • Winter financial well-being at 10-year high
                    • Figure 1: Trends in how respondents describe their financial situation, February 2010 – January 2020
                  • Leisure sector will be hit hard by coronavirus
                      • Figure 2: Trends in discretionary spending behaviour in last/planned for the next three months, January 2020
                    • Winter blues kept Brits inside
                    • Leisure Activity Participation

                      • Cinema and theatre stable
                        • Visitor attractions hit hardest by weather
                            • Figure 3: Quarterly participation in non-food and drink leisure activities May 2019-January 2020
                          • Record number of consumers sign up to Veganuary
                            • Takeaways remain strong
                              • Dry January gains traction
                                • Mental health on the menu
                                  • Figure 4: Quarterly participation in food and drink-related activities, May 2019-January 2020
                              • Annual Changes in Participation

                                • Millennials driving annual growth in leisure activities
                                  • Figure 5: Participation in leisure activities, once a month or more, non-food and drink related, January 2016-20
                                • All food and drink-led participation stable
                                  • Figure 6: Participation in leisure activities, once a month or more, food and drink related, January 2016-20
                              • Spending on Leisure Activities

                                • Bumper festive period for late-night trade
                                    • Figure 7: Spending on leisure activities in the last month, January 2020
                                • Emerging Leisure Activity Participation

                                  • Street food markets a favourite among young consumers
                                      • Figure 8: Participation in emerging leisure activities, January 2020
                                    • Food tours in-demand
                                      • Competitive socialising trend here to stay
                                      • What it Means

                                        About the report

                                        This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                        • The Consumer

                                          What They Want. Why They Want It.

                                        • The Competitors

                                          Who’s Winning. How To Stay Ahead.

                                        • The Market

                                          Size, Segments, Shares And Forecasts: How It All Adds Up.

                                        • The Innovations

                                          New Ideas. New Products. New Potential.

                                        • The Opportunities

                                          Where The White Space Is. How To Make It Yours.

                                        • The Trends

                                          What’s Shaping Demand – Today And Tomorrow.

                                        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.