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The Leisure Outlook - Quarterly Update - UK - December 2018

“The leisure industry continues to benefit from consumer drive towards experiences. As winter temperatures settle in, consumers are turning to indoor activities, especially visiting museums and art galleries. While pubs and nightclubs remain key to the night economy, operators need to find ways of holding up demand as consumers are spending less in these categories.”
– Trish Caddy, Senior Foodservice Analyst

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Table of contents

  1. Key Findings

      • The market: preparing for winter
        • Leisure participation: warming up
          • Pub spending: cooling down
          • Market Drivers

            • UK unemployment levels remain low
              • Figure 1: Employment and unemployment, by gender, 2013-2023
            • Consumer confidence stabilising and outlook more positive
              • Figure 2: Trends in how respondents would describe their financial situation, September 2009 - October 2018
            • Consumers’ financial priorities suggest a cautious mindset
              • Figure 3: Trends in what extra money is spent on, June 2017 - October 2018
            • Planned spend on leisure events increasing
              • Figure 4: Trends in eating out and attending event behaviour in the last/planned for the next three months, October 2018
            • Technology companies to boost the night economy
            • Current Participation in Leisure Activities

              • Takeaways, fast food and pub dining occasions remain popular
                • Millennials and parents are most keen on takeaways, fast food and pubs
                  • Figure 5: Participation in leisure activities, October 2018
                • Pub visiting and nightclubs key to night economy
                  • Table-serviced restaurants holding up
                    • Younger Millennials are going to gyms
                    • Annual Changes in Leisure Activity Participation

                      • The late night market continues to grow
                        • Figure 6: Participation in leisure activities, once a month or more, food and drink related, October 2016 vs October 2017 vs October 2018
                      • Two in five Brits have gone to the cinema/theatre
                        • Figure 7: Participation in leisure activities, once a month or more, non-food and drink related, October 2016 vs October 2017 vs October 2018
                      • Museums/art galleries achieved highest penetration rate
                      • Spending on Leisure Activities

                        • Pubs and restaurants attract higher spend
                          • Figure 8: Leisure activity spend, October 2018
                        • Consumers spent more at restaurants and late-night venues
                        • Annual Changes in Spending

                          • Clubbing continues to be an affordable activity
                            • Figure 9: Approximate leisure activity spend, October 2016 vs October 2017 vs October 2018
                          • Fast food spending holding up well
                            • Pub visitors spending less on drinking experiences
                            • Pub Activities

                              • Pub diners continue to respond to rewards
                                  • Figure 10: Pub/bar visitors behaviours, January 2016-October 2018
                                • High quality food is no longer a luxury, it’s an expected standard
                                  • Figure 11: Pub/bar visitor behaviours, October 2016 vs October 2017 vs October 2018
                                • Celebratory occasions drive visits
                                • What it Means

                                  The Leisure Outlook - Quarterly Update - UK - December 2018

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