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“Consumers cut back on spending and put more focus on their health at the start of the year. As we approach summer peoples’ priorities appear to be shifting. A quality over quantity mind-set is still apparent but intention to spend on drinking and dining out is on the rise. Leisure events such as theatre and sports are also more on Brit’s agendas so are likely to receive a boost in attendance over the coming months.”
– Helen Fricker, Associate Director - Leisure

What's included

What's included

Table of contents

Table of contents

  1. Key Findings

      • Brits’ gearing up for a more indulgent summer
      • Current Participation in Leisure Activities

        • Brits most likely to dine in pubs or order takeaways
          • Takeaway services and pubs both attract parents of young children
            • Fast food outlets and table-serviced restaurants just as popular
              • Brits still enjoy a drink…
                • …but keeping fit too
                  • Figure 1: Participation in leisure activities, April 2018
              • Quarterly Changes in Leisure Activity Participation

                • New Years’ health kick clearly noticeable in pub visits
                  • Figure 2: Participation in leisure activities, once a month or more, food and drink related, January 2018 vs April 2018
                • Consumers keen to get fit…
                  • …while cultural and visitor attractions benefit from Easter
                    • Figure 3: Participation in leisure activities, once a month or more, non-food and drink related, January 2018 vs April 2018
                • Annual Changes in Leisure Activity Participation

                  • Pubs see largest decline in visits…
                    • …while gyms see biggest rise in attendance
                      • Figure 4: Participation in leisure activities, once a month or more, April 2017 – April 2018
                  • Spending on Leisure Activities

                    • Pubs continue to rival restaurants
                      • Figure 5: Leisure activity spend, April 2018
                    • Quarterly changes in spending
                      • Brits cutting back on eating out expenditure
                        • Wet-led establishments least affected
                          • Figure 6: Leisure activity spend, January 2018 – April 2018
                        • Future spending intentions looking more positive
                          • Figure 7: Trends in what extra money is spent on, January 2018 – April 2018
                        • Annual changes in spending
                          • Spending on drinks in pubs is up
                            • Spend on eating out is fairly stable
                              • Figure 8: Leisure activity spend, April 2017 vs April 2018
                            • Saving mentality reducing but rise in home investment remains
                              • Figure 9: Trends in saving and home investment behaviour in the last/planned for the next three months, April 2017 – April 2018
                            • Planned spend on leisure events increasing
                              • Figure 10: Trends in eating out and attending event behaviour in the last/planned for the next three months, April 2017 – April 2018
                            • Consumer confidence stabilising and outlook more positive
                              • Figure 11: Trends in consumer sentiment for the coming year, April 2017 – April 2018
                          • Pub Activities

                            • Fewer celebrating in pubs this quarter
                              • Figure 12: Pub/bar activity, January 2018 – April 2018
                            • Annual growth in pub activity
                              • Live sports viewing and social media interaction see most growth
                                • Figure 13: Pub/bar activity, April 2016 – April 2018
                            • What it Means

                              • Future looks more stable and positive for the leisure industry

                              About the report

                              This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                              • The Consumer

                                What They Want. Why They Want It.

                              • The Competitors

                                Who’s Winning. How To Stay Ahead.

                              • The Market

                                Size, Segments, Shares And Forecasts: How It All Adds Up.

                              • The Innovations

                                New Ideas. New Products. New Potential.

                              • The Opportunities

                                Where The White Space Is. How To Make It Yours.

                              • The Trends

                                What’s Shaping Demand – Today And Tomorrow.

                              Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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