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“Although participation in many leisure activities continues to grow there are areas of the market that may begin to struggle if consumers begin to increase their saving habits. There is a growing range of eating out venues so pubs and restaurants need to stay innovative.”
– Helen Fricker, Associate Director – Leisure

What's included

What's included

Table of contents

Table of contents

  1. Key Findings

      • Pubs remain a key part of Brits’ leisure time
      • Current Participation in Leisure Activities

        • Pub dining most common but drinking done more regularly
          • A third of fathers visited cinema multiple times in the last month
            • Clear generational differences in leisure activity participation
              • Figure 1: Participation in leisure activities, January 2018
          • Quarterly Changes in Leisure Activity Participation

            • Pubs benefit from consumers’ drinking over festive period
              • Fewer dined out over Christmas holidays
                • Cinema boosted by Christmas crowds
                  • Figure 2: Participation in leisure activities, once a month or more, food and drink related, October 2017 vs January 2018
                • Cultural attractions draw in fewer visitors
                  • Keeping fit took a backseat
                    • Figure 3: Participation in leisure activities, once a month or more, non-food and drink related, October 2017 vs January 2018
                • Annual Changes in Leisure Activity Participation

                  • Greatest increase in drinking and dining…
                    • …but gyms see largest annual decline
                      • Figure 4: Participation in leisure activities, once a month or more, January 2017 – January 2018
                  • Spending on Leisure Activities

                    • Spend on drinking and dining reflects venue type
                      • Figure 5: Leisure activity spend, January 2018
                    • Men the biggest spenders
                      • Nearly half of men spent more than £20 on their last pub visit
                        • Fast food can also attract a premium amongst young men
                          • Figure 6: Leisure activity spend, by gender, January 2018
                        • Restaurants see largest growth
                          • Consumers cutting back on pub drinks
                            • Figure 7: Leisure activity spend, January 2017 vs January 2018
                          • Saving and investing mentality on the rise
                            • Figure 8: Trends in saving and home investment behaviour in the last/planned for the next three months, December 2016 – December 2017
                          • Fluctuations and slight decline in spending spare cash on leisure
                            • Figure 9: Trends in what extra money is spent on, June 2017 – December 2017
                          • Current consumer confidence dips…
                            • Figure 10: Financial situation compared to a year ago, December 2016 – December 2017
                          • …but outlook is positive
                          • Pub Activities

                            • Long-term view shows greatest growth in celebratory pub meals
                              • Online interaction doubled in last two years
                                • Figure 11: Pub/bar activity, January 2016 – January 2018
                              • Pubs deemed child-friendly
                              • What it means

                                • Leisure venues may begin to struggle if a ‘save it’ mentality ensues

                                This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                • Market

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                                • Brand/Company

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                                • Data

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                                Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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