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The Leisure Outlook - Quarterly Update - UK - March 2018

“Although participation in many leisure activities continues to grow there are areas of the market that may begin to struggle if consumers begin to increase their saving habits. There is a growing range of eating out venues so pubs and restaurants need to stay innovative.”
– Helen Fricker, Associate Director – Leisure

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Table of contents

  1. Key Findings

      • Pubs remain a key part of Brits’ leisure time
      • Current Participation in Leisure Activities

        • Pub dining most common but drinking done more regularly
          • A third of fathers visited cinema multiple times in the last month
            • Clear generational differences in leisure activity participation
              • Figure 1: Participation in leisure activities, January 2018
          • Quarterly Changes in Leisure Activity Participation

            • Pubs benefit from consumers’ drinking over festive period
              • Fewer dined out over Christmas holidays
                • Cinema boosted by Christmas crowds
                  • Figure 2: Participation in leisure activities, once a month or more, food and drink related, October 2017 vs January 2018
                • Cultural attractions draw in fewer visitors
                  • Keeping fit took a backseat
                    • Figure 3: Participation in leisure activities, once a month or more, non-food and drink related, October 2017 vs January 2018
                • Annual Changes in Leisure Activity Participation

                  • Greatest increase in drinking and dining…
                    • …but gyms see largest annual decline
                      • Figure 4: Participation in leisure activities, once a month or more, January 2017 – January 2018
                  • Spending on Leisure Activities

                    • Spend on drinking and dining reflects venue type
                      • Figure 5: Leisure activity spend, January 2018
                    • Men the biggest spenders
                      • Nearly half of men spent more than £20 on their last pub visit
                        • Fast food can also attract a premium amongst young men
                          • Figure 6: Leisure activity spend, by gender, January 2018
                        • Restaurants see largest growth
                          • Consumers cutting back on pub drinks
                            • Figure 7: Leisure activity spend, January 2017 vs January 2018
                          • Saving and investing mentality on the rise
                            • Figure 8: Trends in saving and home investment behaviour in the last/planned for the next three months, December 2016 – December 2017
                          • Fluctuations and slight decline in spending spare cash on leisure
                            • Figure 9: Trends in what extra money is spent on, June 2017 – December 2017
                          • Current consumer confidence dips…
                            • Figure 10: Financial situation compared to a year ago, December 2016 – December 2017
                          • …but outlook is positive
                          • Pub Activities

                            • Long-term view shows greatest growth in celebratory pub meals
                              • Online interaction doubled in last two years
                                • Figure 11: Pub/bar activity, January 2016 – January 2018
                              • Pubs deemed child-friendly
                              • What it means

                                • Leisure venues may begin to struggle if a ‘save it’ mentality ensues

                                The Leisure Outlook - Quarterly Update - UK - March 2018

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