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The Leisure Outlook - Quarterly Update - UK - September 2018

“Consumers are reprioritising their leisure spending towards sharing experiences and habitual leisure activities, including frequent visits to pubs for drinks, working out in a gym and buying takeaways. Meanwhile, England’s success in the FIFA World Cup combined with the recent heatwave has helped boost the UK leisure economy.”
– Trish Caddy, Foodservice Analyst

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Table of contents

  1. Key Findings

      • The rise of a more confident leisure consumer
        • Record high employment
          • Inflation calms
            • Pubs win as a third space but miss out on volume of sales
              • Consumers reprioritise their leisure spending towards sharing experiences...
                • Pub/bar visiting is an important part of British culture
                  • ...and on frequent habitual activities
                    • Pubs, takeaways and fast food are top three leisure activities
                      • Young Brits enjoy working out in gyms
                      • Market Drivers

                        • UK unemployment levels remain low
                          • Figure 1: Employment and unemployment, by gender, 2012-22
                        • Consumer confidence stabilising and outlook more positive
                          • Figure 2: Trends in how respondents would describe their financial situation, June 2009-June 2018
                        • Yet, consumers’ financial priorities suggest a cautious mindset
                          • Figure 3: Trends in what extra money is spent on, June 2017-June 2018
                        • Planned spend on leisure events increasing
                          • Figure 4: Trends in eating out and attending event behaviour in the last/planned for the next three months, June 2018
                      • Current Participation in Leisure Activities

                        • Pubs, takeaways and fast food winning hearts…
                          • …especially Younger Millennials
                            • Table-serviced restaurants just as popular
                              • Pub/bar visiting is an important part of British youth culture
                                • Young Brits enjoy working out in gyms
                                  • Figure 5: Participation in leisure activities, July 2018
                              • Annual Changes in Leisure Activity Participation

                                • World Cup 2018 failed to boost eating out activities
                                  • Figure 6: Participation in leisure activities, once a month or more, food and drink related, July 2016 vs July 2017 vs July 2018
                                • Heatwave 2018: too hot for the gym
                                  • Figure 7: Participation in leisure activities, once a month or more, non-food and drink related, July 2016 vs July 2017 vs July 2018
                                • Staying cool at theme parks this summer
                                • Spending on Leisure Activities

                                  • Pubs continue to attract higher spend
                                    • Figure 8: Leisure activity spend, July 2018
                                  • Consumers are spending more at nightclubs
                                  • Annual Changes in Spending

                                    • Brits spending more on fast food…
                                      • …especially those with busy lives
                                        • Figure 9: Approximate leisure activity spend, July 2016-July 2018
                                      • Premiumisation helps drinks sales to rise
                                        • Brits spending less on table service experiences…
                                          • ...but older diners unfazed by spending squeeze
                                          • Pub Activities

                                            • Evolving consumer mindset: pubs go back to basics
                                              • Figure 10: Pub/bar visitors behaviours, January 2016-July 2018
                                            • Most are unsure about social media interaction
                                              • Figure 11: Pub/bar visitor behaviours, July 2016-July 2018
                                            • Live sports viewing sees big lift from World Cup
                                            • What It Means

                                              • Leisure economy gets a kick from World Cup and heatwave

                                              The Leisure Outlook - Quarterly Update - UK - September 2018

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