The Leisure Outlook - UK - April 2017
“Overall almost all the leisure activities covered have seen increased visitation over the last 12 months which is good news for the industry. It is hard to predict what Brexit will mean in terms of consumer behaviour but it does appear that it is driving more cautious spending and not discouraging leisure activity participation.”
– Helen Fricker, Senior Leisure Analyst
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Table of contents
Key Findings
- Overall leisure activity has increased as consumers become more fitness-orientated and pubs broaden their offer
Current Participation in Leisure Activities
- Consumers are as likely to have ordered a takeaway in the last month as have eaten at a pub
- Figure 1: Participation in leisure activities, January 2017
- Consumers are as likely to have ordered a takeaway in the last month as have eaten at a pub
Seasonal Changes in Leisure Activity Participation
- Many leisure activities centred around food and alcohol are consistent across the year
- Figure 1: Participation in leisure activities, once a month or more, food and drink related, January 2016 vs January 2017
- Activities that are more family orientated have seasonal trends
- Figure 2: Participation in leisure activities, once a month or more, non-food and drink related, January 2016 vs January 2017
- Many leisure activities centred around food and alcohol are consistent across the year
Annual Changes in Leisure Activity Participation
- Overall leisure activity has increased as consumers are feeling positive about the future
- Figure 3: Participation in leisure activities, once a month or more, January 2016 vs January 2017
- Figure 4: Consumer spending habits of 'spare money', January 2017
- Rise in gym and visitor attractions attendance over the last 12 months
- Expansion of home food delivery could challenge the pub and restaurant industry
- Nightclub and late-night bar visits are up
- Overall leisure activity has increased as consumers are feeling positive about the future
Spending on Leisure Activities
- Pubs can gain more food spend
- Figure 5: Leisure activity spend, January 2017
- Consumers shift their spend when drinking in pubs and dining at table serviced restaurants
- Late night spending is up…
- …as is spend on meals in pubs and fast food restaurants
- Figure 6: Leisure activity spend, January 2016 vs January 2017
- Pubs can gain more food spend
Pub Activities
- Quality food and child friendly atmosphere are increasingly a driving force behind pub visitation
- Pubs need to ensure they have an online presence
- Figure 7: Pub/bar activity, January 2016 vs January 2017
- Quality food and child friendly atmosphere are increasingly a driving force behind pub visitation
What It Means
- The leisure industry is poised to benefit from consumers’ confidence
- The leisure industry is poised to benefit from consumers’ confidence
The Leisure Outlook - UK - April 2017