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The Leisure Outlook - UK - December 2015

“Displaying comprehensive online details of food and drink menus, and even daily specials and current guest ales, could be a deciding factor in securing a customer visit.”
– Chris Wisson, Senior Drinks Analyst

This report discusses the following key topic:

  • Consumer confidence is improving and wages are finally rising faster than inflation, underpinning leisure spend

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Table of contents

  1. Key Findings

      • Economic revival will give people the confidence to trade up
      • Participation in Leisure Activities

        • The rejuvenation of ‘pub grub’ continues
          • Figure 1: “How often have you done the following leisure activities in the past month?” October 2015
        • Who does what?
        • Spending and Companions for Leisure Activities

          • Spending on pub food goes toe-to-toe with restaurants
            • Figure 2: “Thinking about the last time you took part in one of these activities, approximately how much did you personally spend?” October, 2015
          • Craft beer could help gastropubs draw business from restaurants
            • Dinner with a partner, drinks with friends
              • Figure 3: “Who did you do each of these activities with?” October 2015
          • Pub Activities

            • High quality food can be an effective footfall driver
              • Figure 4: “Thinking specifically about pubs/bars, which, if any, of the following have you done within the last month?” October 2015
            • Pubs and the divisive issues of children, sport and smoking
            • What It Means

              • Leisure activities set to continue to thrive

              The Leisure Outlook - UK - December 2015

              US $1,272.90 (Excl.Tax)