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“Displaying comprehensive online details of food and drink menus, and even daily specials and current guest ales, could be a deciding factor in securing a customer visit.”
– Chris Wisson, Senior Drinks Analyst

This report discusses the following key topic:

  • Consumer confidence is improving and wages are finally rising faster than inflation, underpinning leisure spend

What's included

What's included

Table of contents

Table of contents

  1. Key Findings

      • Economic revival will give people the confidence to trade up
      • Participation in Leisure Activities

        • The rejuvenation of ‘pub grub’ continues
          • Figure 1: “How often have you done the following leisure activities in the past month?” October 2015
        • Who does what?
        • Spending and Companions for Leisure Activities

          • Spending on pub food goes toe-to-toe with restaurants
            • Figure 2: “Thinking about the last time you took part in one of these activities, approximately how much did you personally spend?” October, 2015
          • Craft beer could help gastropubs draw business from restaurants
            • Dinner with a partner, drinks with friends
              • Figure 3: “Who did you do each of these activities with?” October 2015
          • Pub Activities

            • High quality food can be an effective footfall driver
              • Figure 4: “Thinking specifically about pubs/bars, which, if any, of the following have you done within the last month?” October 2015
            • Pubs and the divisive issues of children, sport and smoking
            • What It Means

              • Leisure activities set to continue to thrive

              About the report

              This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

              • The Consumer

                What They Want. Why They Want It.

              • The Competitors

                Who’s Winning. How To Stay Ahead.

              • The Market

                Size, Segments, Shares And Forecasts: How It All Adds Up.

              • The Innovations

                New Ideas. New Products. New Potential.

              • The Opportunities

                Where The White Space Is. How To Make It Yours.

              • The Trends

                What’s Shaping Demand – Today And Tomorrow.

              Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

              Trusted by companies. Big and small.

              • bell
              • boots
              • google
              • samsung
              • allianz
              • kelloggs
              • walgreens
              • redbull
              • unilever
              • Harvard
              • pinterest
              • new-york-time