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The Leisure Outlook - UK - June 2019

What you need to know

The number of people who would prioritise leisure activities such as eating out, going out for drinks or taking part in hobbies has remained relatively stable since mid-2017. This is not a bad result considering cut backs seen elsewhere, particularly in product-dominated sectors. Fewer people appear to be prioritising investment in products for their home or themselves (eg kitchenware, entertainment and beauty products).

Whilst leisure remains a relative priority for most consumers, the proportion of adults who say they have recently gone out for an expensive meal, or gone to a concert/sporting event/the theatre has remained flat in recent years.

Established leisure operators face increased competition from new and emerging sectors, which will force traditional venues to enhance the quality or value of their existing offer, or branch out in to new areas in order to retain appeal.

“The Easter heatwave provided a boost to the pub sector as more people headed out for food and drinks in casual, outdoor settings. However young people showed a desire to strike a balance between health and indulgence, as many kept up regular exercise routines.”
– Paul Davies, Category Director – Leisure, Travel, Foodservice and B2B

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Table of contents

  1. Key Findings

      • Leisure activities remain a priority for consumers
        • Traditional leisure activities face increased competition
          • Year-on-year changes show how weather affects behaviour…
            • …and the Easter heatwave boosted pub trade
              • It’s all about getting the balance right
                • Casual dining restaurants face increased pressure from gastropubs
                • Market Drivers

                  • Consumer sentiment is on the up…
                    • Figure 1: Trends in how respondents would describe their financial situation, March 2009-March 2019
                  • …but spending intentions remain cautious
                    • Figure 2: Trends in what extra money is spent on, June 2017-March 2019
                  • Traditional leisure activities face increased competition
                    • Figure 3: Spending habits and intentions, March 2013-March 2019
                • Leisure Activity Participation

                  • Easter heatwave boosted pub trade
                      • Figure 4: Participation in leisure activities, May 2019
                    • It’s all about getting the balance right
                    • Annual Changes in Participation

                      • Beauty and the beast – A tale of two springs
                        • Figure 5: Participation in leisure activities, once a month or more, food and drink related, April 2016-May 2019
                      • Visitor attractions saw the biggest jump
                        • Figure 6: Participation in leisure activities, once a month or more, non-food and drink related, April 2016-May 2019
                    • Spending on Leisure Activities

                      • Casual dining restaurants face increased pressure from gastropubs
                        • Figure 7: Leisure activity spend, May 2019
                    • Annual Changes in Spending

                      • More visitors, higher spend
                        • Figure 8: Approximate leisure activity spend, April 2016-May 2019
                    • Pub Activities

                      • Celebratory occasions draw consumers in
                        • Figure 9: Pub/bar visitor behaviours, April 2016-May 2019
                    • What It Means

                      The Leisure Outlook - UK - June 2019

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