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The Leisure Outlook - UK - March 2019

“Consumers spent cautiously over the Christmas and New Year season of 2018/19 despite having money left at the end of the month. Yet the promise of spring looks strong, partly due to people’s plans for the coming quarter, which should help the leisure sector rebound from the recent lull. Businesses will benefit from people's continuing focus on their fitness and wellbeing as well as their desire for experiences and having fun with their friends and families.”
– Trish Caddy, Senior Foodservice Analyst

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Table of contents

  1. Key Findings

      • The market: not-so-merry Christmas
        • Leisure participation: the rise of the gastropub
          • Leisure spending: premiumisation improves value for money
          • Market Drivers

            • Consumer confidence stabilising
              • Figure 1: Trends in how respondents would describe their financial situation, February 2009-January 2019
            • Saving activity is strongest
              • Figure 2: Trends in what extra money is spent on, June 2017-January 2019
            • Planned activities increasing
              • Figure 3: Trends in eating out and attending event behaviour in the last/planned for the next three months, January 2019
          • Current Participation in Leisure Activities

            • British pubs: a year-round activity
                • Figure 4: Participation in leisure activities, January 2019
              • Takeaways and fast food restaurants remain strong
                • Gastropubs have encroached into the restaurant space
                  • While gyms attract fitness fanatics…
                    • …cinema/theatre entertains more people monthly
                    • Annual Changes in Leisure Activity Participation

                      • All food and drink-led participation fell in January 2019
                          • Figure 5: Participation in leisure activities, once a month or more, food and drink related, January 2016-January 2019
                        • Gyms achieved highest penetration rate
                          • Figure 6: Participation in leisure activities, once a month or more, non-food and drink related, January 2016-January 2019
                        • Movie and music events fell in January 2019
                        • Spending on Leisure Activities

                          • Nightclubs and bars look to appeal to women
                            • Figure 7: Leisure activity spend, January 2019
                          • Pubs attract higher spend than restaurants
                          • Annual Changes in Spending

                            • Clubbing continues to attract low spend
                              • Figure 8: Approximate leisure activity spend, January 2016-January 2019
                            • Fast food attracting higher spend
                              • Punters spending more on drinking experiences
                              • Pub Activities

                                • Celebratory meals brought good tidings
                                  • Figure 9: Pub/bar visitor behaviours, January 2016-January 2019
                                • One in five diners check pub’s website to decide
                                  • Figure 10: Pub/bar visitor behaviours, January 2016-January 2019
                                • Promoted pub visits achieved the highest penetration rate
                                • What it Means

                                  The Leisure Outlook - UK - March 2019

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