The Leisure Outlook - UK - September 2019
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CONSUMER SPENDING IS ALL ABOUT SELECTIVE SPLURGING
Consumer spending in this quarter was all about selective splurging, as consumers prioritised items that they need to spend on, such as domestic appliances, their car, and their debts. Despite this, many people were still able to afford to treat themselves. In fact, more people went out for an expensive meal in the three months to July 2019 (23% versus 20% in July 2018) or to a concert/sporting event/theatre (22% versus 20% in July 2018; see Market Drivers).
WOMEN’S WORLD CUP SUMMER BOOST
The summer heatwave and the taking place of the 2019 FIFA Women’s World Cup and Cricket World Cup boosted the foodservice sector during the last quarter, with around a third of British adults eating (32%) and drinking (31%) at pubs more than once in the month to July 2019 (see Leisure Activity Participation).
“Whereas the UK leisure economy benefitted from 2018’s summer heatwave and England’s run in the FIFA Men’s World Cup, participation in leisure activities has continued to increase in 2019 so far, with expenditure likely to follow. Whilst high employment levels and positive real wage growth has boosted sentiment, the coming months to the 31 October Brexit date will be the real test to the strength of this confidence.”
– Trish Caddy, Senior Foodservice Analyst
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