The Millennial Beauty Consumer - US - June 2019
Covered in this report
This report covers a broad range of products within the beauty market. For the purposes of this report, Mintel has defined the beauty market as follows:
- Facial skincare
- Color cosmetics
- Nail color and care
- Hair appliances
- Skincare devices
- Body care
"Millennial women show various levels of engagement, spending a consistent amount of time on their beauty routines and shopping for products. Older Millennials over index for interest in clean beauty products, while Younger Millennials follow a similar pattern compared to Gen Zs. It is important for brands to consider the wide age range of this generation, as they approach the category differently."
- Shannon Romanowski, Director of Research
This Report looks at the following areas:
- The Millennial generation is large
- Millennial beauty routines are varied
- Millennials are not as interested in natural ingredients as Gen Zs
- Millennials choose clean
- Millennial engagement remains largely the same
- Millennials go bold
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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