The Millennial Impact: Food Shopping Decisions - US - May 2019
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This report builds on the analysis presented in The Millennial Impact: Food Shopping Decisions – US, July 2017.
For the purposes of this report, Mintel has used the following definitions:
In reference to the consumer survey findings, Millennials are defined as:
"Millennials represent the largest generation group, comprising a quarter of the US population in 2018. They are an engaged group, being more likely than other generations to consider themselves “foodies” and more likely to enjoy shopping for food/drink. While they are entering their prime earning years, Millennials continue to prioritize cost savings in their shopping decisions. Brands can appeal to this time-strapped group through meeting their needs for cost savings and convenience, by aligning products toward overall wellness priorities, and by helping those Millennials who are parents make responsible choices for their family."
- Beth Bloom, Associate Director - Food & Drink
This Report looks at the following areas:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.