The Millennial Impact: Food Shopping Decisions - US - September 2015
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"Compared to older generations, Millennials exhibit a unique set of behaviors regarding their eating and food shopping habits. They prioritize health and freshness, have a foodie mentality at home and away, and shop for food across a variety of retail channels. Additionally, Millennials distrust large food manufacturers, citing a need for greater transparency about how foods are produced, as well as a desire for brands to communicate with them directly and authentically. It remains important for retailers and manufacturers to recognize the impact Millennial behavior has on their businesses."
- Amanda Topper, Food Analyst
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