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Description

Description

Identify natural consumers, what share of the population they represent and understand what 'natural' means to create the products they want.

Nidhi Sinha, Head of Content - India Consumer

What's included

What's included

Table of contents

Table of contents

  1. executive summary

    • key trends

      • Key drivers
      • Global trends and how they're playing out in India
      • [Graph] India and world: Ethical and environmental claim category, Jul 2013-Jun 2014 to Jul 2017-Jun 2018
    • CONSUMER INSIGHTS

      • What natural means
      • [Graph] India: What 'natural' on a product label means, by all and natural consumers, April 2018
      • [Graph] India: What 'natural' on a product label means – Select items, April 2018
      • [Graph] India: Importance of using natural products, by all and natural consumers, April 2018
      • [Graph] India: Top 10 claims among 'natural' food launches, 2013-17
      • [Graph] India: Importance of natural products use, by region, April 2018
      • [Graph] India: What 'natural' on a product label means – Top attributes, by region, April 2018
      • Who is the 'natural' consumer?
      • [Graph] India: Natural consumers, by key demographics, April 2018
      • Motivations to live a natural lifestyle
      • [Graph] India: Motivation to live a natural lifestyle – Avoiding harmful ingredients, April 2018
      • [Graph] India: Attitudes and motivations to live a natural lifestyle – Environment, by all and natural consumers, April 2018
    • market application

      • Opportunities
      • [Graph] India, APAC and world: Natural claims category, by super-category, July 2013 to June 2018
      • [Graph] India: Consumer associations with 'natural', April 2018 vs same launch claims in F&D and BPC, July 2017 to June 2018
      • [Graph] India: Organic certifications shown on pack, vegetables, Dec 2012-Nov 2017
      • Who's innovating?
      • [Graph] India: Botanique launches, Jan 2013-Dec 2013 to Jan 2018-Jul 2018
      • Global innovators
    • Appendix

      • MINTEL Indian consumer - OTHER REPORTS AVAILABLE

        About the report

        This report will tell you which major trends are impacting your market and how it changes according to the different regions and demographics across India. These trends are validated from our proprietary consumer data and market research. Our industry experts provide analysis and recommendations to help you identify opportunities and make better decisions faster. Access this report now and you’ll quickly understand:

        • The Consumer

          What They Want. Why They Want It.

        • The Innovations

          New Ideas. New Products. New Potential.

        • The Trends

          What’s Shaping Demand – Today And Tomorrow.

        • The Opportunities

          Where The White Space Is. How To Make It Yours.

        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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