The Natural Household Consumer - US - June 2019
US $4,395.01 (Excl.Tax)Excl. Tax Buy Now
This report focuses on how environmental considerations influence the usage and purchase of household care products, which include:
The terms ‘environmentally friendly’ and ‘eco-friendly’ are used interchangeably to denote products that are designed to be less harmful for the environment (eg from brands such as Seventh Generation and Method).
This report also makes reference to ‘mainstream or traditional cleaning products,’ which are defined as those that do not claim to be eco-friendly
"The household consumer’s motivation for buying natural products is becoming more complex. Traditional product claims around health, sustainability and social justice still drive natural purchases. However, as natural cleaning formulas become more effective, more affordable and more available; and especially as they are sold by traditionally mainstream companies; we can begin to foresee a future where consumers of all stripes take interest because the historical purchase barriers will have fallen."
- Jamie Rosenberg, Senior Global Analyst, Household & Personal Care
This report looks at the following areas:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.