The Natural/Organic Shopper - Canada - May 2018
"When asked, most Canadians claim they purchase foods or drinks with either organic or natural labels. Furthermore, more consumers claim that they are purchasing more organic/natural foods/drinks. While these are positive signs, the perception that these products are too expensive remains a barrier in the minds of consumers, particularly for organics. This Report discusses both the barriers towards and reasons for purchasing organic and natural foods, identifying which attributes prove more and less important for Canadians. This Report also identifies categories that are top-of-mind for consumers when considering organic and/or natural food/beverage purchases in order to provide perspective around where the most obvious opportunities lie."
- Joel Gregoire, Associate Director - Food & Drink
This Report looks at the following areas:
- Cost is the main barrier to growth for natural/organics
- Many consumers unclear on benefits
- Importance of environmental considerations requires perspective
- Stated purchase behaviours point to continued growth for natural/organic products
- Younger consumers see value in natural/organic products
- Safety is a key value proposition
- Parents important to success of organic/natural food and drinks
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