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The Netherlands Outbound - October 2019

“The booking behaviour of Dutch travellers is governed to a large extent by their age. Older people (notably retirees with time to do in-depth research) might choose a destination as far as a year in advance. Time-pressed Millennials, on the other hand, who are moving into their peak working years, tend to do their research at the last minute and they typically view travel as a commodity. Their decision to book a holiday is often based on ‘experiences’, rather than on a specific destination or country.”
– Jessica Kelly, Senior Tourism Analyst

This report looks at the following areas:

  • Why is outbound travel concentrated within only three destinations?
  • What has caused a drop in the number of Dutch tourists travelling to France?
  • Who are the outbound travellers?
  • What happened in 2017 for Dutch consumers to start spending more, including on trips abroad?
  • Are travel agents coming back into their own?

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Table of contents

  1. Introduction

    • Data Sources

      • Background

        • Market Drivers

          • Population
            • A greying citizenry
              • Figure 1: Netherlands population by age group, 1980-2015
            • Looking ahead to the future
              • Economy
                • The size of the Dutch economy
                  • Figure 2: Netherlands GDP showing percentage growth, select years between 1990-2018
                • Dutch consumers are wealthy
                  • Figure 3: Average per-capita GNI, select years between 1990-2018
                • The role of tourism in the economy
                  • Figure 4: Direct contribution of travel & tourism economy to GDP & to employment, 2015-19
                • Exchange rates
                  • Figure 5: Select exchange rates against the Euro at five-year intervals, 2008-18
                • Sterling takes a nosedive
                  • Other currencies also weaken
                    • The Euro goes a long way
                      • Figure 6: Cost of living comparisons of select countries within the Eurozone, 2019
                    • Tourism balance
                      • Figure 7: International tourism expenditures & revenues, showing tourism balance, 2013-17
                  • Outbound Tourism

                    • Arrivals
                      • Figure 8: Top 10 most popular destinations in the world by international tourist arrivals, 2016-18
                    • The enduring popularity of Europe
                      • Figure 9: International tourist arrivals in Europe, showing growth between 2010-18
                    • The Dutch are seasoned travellers
                      • Figure 10: Number of holidays taken by the Dutch population, showing travel patterns over five years, from 2007-17
                    • Foreign holidays
                      • Figure 11: Number of foreign holidays taken by the Dutch population, 2014-18
                    • Destinations
                      • Figure 12: Top 10 foreign destinations for Dutch travellers, expressed as the number of holidays, 2016-17
                    • Germany
                      • Figure 13: Top 10 source markets for inbound travel to Germany, 2015-17
                    • Business travel and conventions
                      • France
                        • Figure 14: Leading source countries/regions for inbound travel to France, select years, 2010-18
                      • Spain
                        • Figure 15: Top 10 source markets for inbound travel to Spain, 2016-18
                    • Market Characteristics

                      • Demographics
                        • Figure 16: Unemployment rates, select years from 2008-18
                      • Who are the outbound travellers?
                        • Retirees and seniors
                          • Netherlanders with a migration background
                            • Pre-booking behaviour and booking methods
                              • The role of the Internet
                                • Online is the name of the game
                                  • Purpose of visit
                                    • Expenditure
                                      • Figure 17: Spending by Dutch travellers on trips abroad, 2013-17
                                    • Length of stay
                                      • Figure 18: Length of stay of Dutch holidaymakers when abroad, 2012-17
                                    • Seasonality
                                      • Figure 19: Monthly passenger traffic through Amsterdam Airport Schiphol showing seasonality, 2017 & 2018
                                  • Transport

                                    • Air
                                      • Figure 20: The 10 busiest airports in Europe, 2017 & 2018
                                    • KLM is 100 years old
                                      • A new airport for Amsterdam
                                        • Road
                                          • Rail
                                            • Sea
                                              • The Dutch are ‘discovering’ cruising
                                              • Accommodation

                                                  • Figure 21: Type of accommodation chosen by Dutch holidaymakers while abroad, expressed as a percentage, 2013-17
                                                • The Dutch love camping
                                                  • All the comforts of home
                                                    • Europe the second-largest RV market in the world
                                                      • Campgrounds offer a range of facilities
                                                        • Other types of tourist accommodations
                                                        • Tour Operators and Travel Agencies

                                                            • The growth of the mega travel corporations
                                                              • Figure 22: Top 10 travel agencies/tour operators by revenues, 2016-17
                                                            • TUI Group
                                                              • BCD NV
                                                                • D-rt Groep
                                                                  • Corendon
                                                                    • Otravo
                                                                      • The Sunweb Group
                                                                        • Thomas Cook Netherlands
                                                                          • CWT
                                                                            • ATPI
                                                                              • Uniglobe
                                                                                • The rebirth of the travel agent?
                                                                                  • The leading travel trade association
                                                                                  • What Next?

                                                                                    The Netherlands Outbound - October 2019

                                                                                    £295.00 (Excl.Tax)