The New Latina - US - April 2009
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
Just as advertisers thought they had a grasp on the Hispanic consumer, a burgeoning segment of its population, Hispanic females are making huge social and economic advancements in the work place and earning more disposable income than ever before. More and more Latinas are joining the workforce, starting their own businesses, and having their say on what gets bought for the household, leaving the old stereotypes of the stay-at-home housewife or submissive homemaker behind.
Today’s Latinas are quite different than their mothers and grandmothers. Regardless of language preference, they have a new sense of self and the world around them. In the past, traditional advertising approaches applied solely to the Spanish-language Hispanic media have had their shortcoming and Latinas have either been stereotyped or ignored by advertisers in the mainstream media.
Readers of this report will learn:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.