Personal Care Consumer Report - US - September 2012
Some questions answered in the US 'Personal Care Consumer Report' include:
- What ingredients are consumers most interested in when shopping for beauty and personal care products?
- What claims do consumers feel most confident in when purchasing beauty and personal care products?
- What kinds of innovation are trending in the beauty and personal care market?
- What sorts of recommendations and product tests most influence consumers?
The beauty and personal care consumer remains primarily feminine and continues to worry about aging, dry skin, and damaged hair. However, the market demographic appears to be shifting and new groups are looking for new products. Women as young as 25 show concern over aging and are looking for products to prevent wrinkles before they appear. Men continue to become more interested and involved in the market with 40% noting they are concerned about sensitive skin. Additionally, the social responsibility movement is pushing all consumers to think more critically about how their beauty and personal care products are made and whether the ingredients are good for them and good for the environment. Moving forward, brands will want to adjust and expand current product offerings and marketing practices to reach a widening and changing market.
This report provides an in-depth look at consumer attitudes toward personal care products, with a specific emphasis on skin and hair concerns, product ingredients, and product claims.
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