Personal Care Consumer Report - US - September 2012
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The beauty and personal care consumer remains primarily feminine and continues to worry about aging, dry skin, and damaged hair. However, the market demographic appears to be shifting and new groups are looking for new products. Women as young as 25 show concern over aging and are looking for products to prevent wrinkles before they appear. Men continue to become more interested and involved in the market with 40% noting they are concerned about sensitive skin. Additionally, the social responsibility movement is pushing all consumers to think more critically about how their beauty and personal care products are made and whether the ingredients are good for them and good for the environment. Moving forward, brands will want to adjust and expand current product offerings and marketing practices to reach a widening and changing market.
This report provides an in-depth look at consumer attitudes toward personal care products, with a specific emphasis on skin and hair concerns, product ingredients, and product claims.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.