The Photography Consumer - US - April 2013
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“Digital camera manufacturers may offer a product with superior quality and features but with two substantial disadvantages—it is not always at hand and consumers are generally satisfied with the quality and convenience of the camera on their mobile device. Digital pictures can be lost through human error, device failure, and format obsolescence among other reasons. This is the ultimate challenge to address.”
– Billy Hulkower, Technology Analyst
Some questions answered in this report include:
The landscape for taking, sharing, storing and printing pictures has changed as more consumers, particularly young adults, are using photographic images as their preferred form of communication. Their comfort with technology and demand for immediacy are driving change in the photography market, and these changes are manifest in the use of camera-equipped mobile devices (cellphones, smartphones, tablets) and digital cameras, ways of sharing and disseminating images, as well as for permanent storage and preservation solutions.
This report focuses on the behaviors, attitudes, activities of consumers who take pictures on a mobile device or a digital camera (their interest in film cameras is discussed in relation to digital cameras but it is not a primary focus of the report).
It includes consumers’ interests in:
It also covers post-photo capture behavior as it relates to use of social networks, photo sharing, and storage sites as well as use of home printers and photo printing services. Video capture is excluded from this report.
For the research presented in the consumer sections, respondents were given the following explanations.
Reasons for taking pictures:
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This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.