The Photography Consumer - US - January 2012
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This report covers the use of dedicated cameras, camcorders and digital frames, as well as the use of smartphones and tablets for taking photos. Coverage includes a comparison of photo and video usage in multi-function devices versus dedicated devices. The role of video features on digital still cameras is also explored in relation to camcorder sales, along with how, on a broader basis, phones, tablets, and even televisions compete for sales with dedicated imaging products.
In addition to photo and video capture, the report explores the post-capture experience, including printing digital photos, where photos are stored, and the use of photo editing software. Also explored in this report is the continued use of disposable film cameras, as well as ownership, usage, and intent to purchase digital photo frames and home printers. Gift purchasing of imaging devices and digital frames is also presented, capitalizing on intent to gift during the 2011 holiday season.
Mintel’s consumer research in this report discusses data points on the following subjects:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.