The Premium Brand and Luxury Consumer - US - December 2014
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
“The internet is the ultimate equalizer, and it has given brands both large and small a chance to communicate directly with consumers; however, the ‘access for all’ mentality of the web does not always work in favor of brands that have an exclusive reputation to manage. Though the adoption of internet-based business tactics has been slow among luxury brands, it appears that the luxury market is catching on, and a few have created effective models that others can emulate.”
– Lindsey Rogers, Consumer Analyst
This report answers the following questions:
The luxury market has experienced growth over the last several years, thanks in part to a recovering economy and booming online sales. In 2013, US luxury revenue reached $35.9 billion, while the global market increased by 57%. This report focuses on how and why consumers are driving this growth. It discusses their definitions of luxury, purchasing habits, attitudes, and their lifestyles. The report also covers several hot topics within the market, including social media, e-commerce, knockoffs, customization, discounted luxury, multi-level strategies, and luxury product rentals. The resulting analysis provides a strong foundation for new-to-luxury marketers, but also deep, thought-provoking content for more seasoned professionals.
The concept of luxury goods is inevitably highly subjective. It is usually obvious where a product is luxury and equally obvious where it isn’t, but there is a gray area in between that is more subjective. The term luxury usually carries with it the idea that a very high level of craftsmanship is involved and that the products carry a high price so that they are out of the reach of most mass-market buyers. Unfortunately, they can also carry connotations of ostentation and even “bling.”
In Mintel’s analysis, there are three main categories of luxury goods, to which a miscellaneous group of smaller products is added:
Food, beverages, tobacco, electronic goods, automobiles, and services such as travel are generally excluded.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.