The Premium vs Budget Traveller - UK - February 2015
“A falling oil price and strong Pound should generate freer spending on short-haul holidays in general. These factors are also likely to act as a further incentive for ‘mix and match’ or ‘hybrid’ travel behaviour – travellers who seek to economise as much as possible on the transport component of their holiday in order to trade up and spend more on accommodation or in the destination itself.”
– John Worthington, Senior Analyst
This report answers the following questions:
- What is the likely impact of falling oil prices and a stronger Pound on holiday spending patterns?
- How do spending patterns differ between package and independent holidaymakers and what are the implications for the travel and tourism industry?
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