The Private Label Beauty Consumer - UK - March 2015
"The media attention given to beauty products launched by discount retailers, along with a high level of NPD in the sector, has seen own-label colour cosmetics soar in popularity. However, at a total level, the private label beauty market continues to suffer from the continual price promotions of branded products, with sales slipping in 2014. The haircare and fragrance categories in particular are brand led with just over half of adults preferring branded products in each."
- Charlotte Libby, Senior Beauty Analyst
This report covers the following areas:
- Opportunity in the haircare space
- More can be done to target a male PL shopper
- Appealing directly to a mature consumer
Private label beauty products are viewed as inferior to brands in a number of areas including quality of ingredients, fashionability and durable formulas. However, own-label triumphs in value for money and ease of use. An easy to use positioning can be harnessed as an opportunity to target less confident BPC shoppers, such as young men and a senior demographic.
This report focuses on consumer usage and purchasing of beauty products produced by retailers for exclusive sale by them, such as grocery multiples, direct selling outlets, specialist beauty retailers and chemists.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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