The Private Label Healthcare Consumer - UK - July 2014
“Improving financial situations could see people go back to branded products, after using lower-priced private label products during tough economic times. Growth of private label is therefore reliant on competitive pricing and innovations, in both product and packaging."
-Roshida Khanom, Senior Personal Care Analyst
This report looks at the following issues:
- Improving financial situations may be switching consumers back to branded
- Young people are buying fewer private label healthcare products than older people
- Advertising of private label healthcare products is limited
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