The Protein Report: Meat Alternatives - US - January 2017
"Protein alternatives fall into two camps: eggs and everything else. Eggs are nearly universally consumed and have the advantage of a host of health benefits to appeal to consumers. Despite being vilified at one time as being unhealthful, their protein and “good” cholesterol content are now driving many health-based purchases. Meat alternatives, on the other hand, remain something of a niche market and may well require efforts to educate consumers on the options available and how best to prepare the products, as a significant portion of consumers appear apprehensive when cooking protein alternatives."
Billy Roberts, Senior Analyst – Food and Drink
This report looks at the following areas:
- Retail options face notable competition from meatless foodservice items
- Poultry, beef attributes resonate strongly with consumers
- Consumers seeking usage guidelines
For the purposes of this Report, Mintel has used the following definitions:
Meat alternatives covered in this Report are those processed food items that act as direct substitutes for food products derived from meat. For example, certain kinds of textured vegetable protein can replace red meat in popular dishes.
The following foods are included in this Report:
- frozen and refrigerated meat substitutes
- soy- and vegetable-based substitutes, such as bean burgers, garden burgers, nut patties, chick pea patties, vegetarian hot dogs, and the like
- other related products that are marketed mainly to vegetarians, primarily entrées, side dishes, and mix-ins
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